Ashley Staples, Copywriter

Ashley Staples, Copywriter

Screenshot 2024-02-08 at 4.32.34 PM.png

Branding

As a copywriter for SMAKK Studios, I have been responsible for creating comprehensive brand and product messaging for a variety of businesses, from restaurants to consumer goods. From kick-off to launch, I follow the branding process from beginning to end.

This work includes naming; writing creative briefs; conducting research on competitor messaging; developing audience segments and writing consumer profiles; conducting tone of voice workshops with clients; developing the brand's personality traits and tone; writing style guides; developing product messaging; and writing website copy.

Screen Shot 2021-10-06 at 9.38.21 AM.png

Screen Shot 2021-10-06 at 9.39.34 AM.png

Screen Shot 2021-10-06 at 9.39.18 AM.png

Screen Shot 2021-10-06 at 9.39.59 AM.png

Screenshot+2024-02-08+at+5.51.55+PM.jpg

Screen Shot 2021-05-16 at 7.01.51 PM.png

Screen Shot 2021-05-16 at 6.54.48 PM.png

Screen Shot 2021-05-16 at 7.02.21 PM.png

Screen Shot 2021-05-16 at 7.02.13 PM.png

Screen Shot 2017-05-11 at 10.30.57 AM.png

Screen Shot 2017-04-13 at 1.55.11 PM.png

Screen Shot 2017-03-02 at 12.02.52 PM.png

Screen Shot 2017-04-13 at 1.54.38 PM.png

Screen Shot 2017-05-11 at 10.31.42 AM.png

Screen Shot 2016-10-24 at 11.43.13 AM.png

Screen Shot 2016-11-25 at 10.57.40 AM.png

Screen Shot 2016-11-25 at 10.57.52 AM.png

Screen Shot 2016-11-25 at 10.58.11 AM.png

Screen Shot 2017-05-11 at 10.53.22 AM.png

Screen Shot 2017-02-06 at 10.11.26 AM.png

Screen Shot 2017-02-06 at 10.11.02 AM.png

Screen Shot 2017-02-06 at 10.10.11 AM.png

Screen Shot 2021-05-16 at 7.02.37 PM.png

Screen Shot 2021-05-16 at 7.19.52 PM.png

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Previous Next

Screen Shot 2021-10-06 at 9.38.21 AM.png

Screen Shot 2021-10-06 at 9.39.34 AM.png

Screen Shot 2021-10-06 at 9.39.18 AM.png

Screen Shot 2021-10-06 at 9.39.59 AM.png

Screenshot+2024-02-08+at+5.51.55+PM.jpg

Screen Shot 2021-05-16 at 7.01.51 PM.png

Screen Shot 2021-05-16 at 6.54.48 PM.png

Screen Shot 2021-05-16 at 7.02.21 PM.png

Screen Shot 2021-05-16 at 7.02.13 PM.png

Screen Shot 2017-05-11 at 10.30.57 AM.png

Screen Shot 2017-04-13 at 1.55.11 PM.png

Screen Shot 2017-03-02 at 12.02.52 PM.png

Screen Shot 2017-04-13 at 1.54.38 PM.png

Screen Shot 2017-05-11 at 10.31.42 AM.png

Screen Shot 2016-10-24 at 11.43.13 AM.png

Screen Shot 2016-11-25 at 10.57.40 AM.png

Screen Shot 2016-11-25 at 10.57.52 AM.png

Screen Shot 2016-11-25 at 10.58.11 AM.png

Screen Shot 2017-05-11 at 10.53.22 AM.png

Screen Shot 2017-02-06 at 10.11.26 AM.png

Screen Shot 2017-02-06 at 10.11.02 AM.png

Screen Shot 2017-02-06 at 10.10.11 AM.png

Screen Shot 2021-05-16 at 7.02.37 PM.png

Screen Shot 2021-05-16 at 7.19.52 PM.png

All tl;dr Blue Apron Ann Taylor Marshalls Victoria's Secret Branding Branded Content Editorial Beauty + Skincare

tl;dr Blue Apron Ann Taylor Marshalls Victoria's Secret Branding Branded Content Editorial Beauty + Skincare