Copywriter & Content Strategist
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LaserAway

The nation’s leader in aesthetic services

Work includes: CRM, organic social, performance marketing, website, audio, store signage + screens

 Performance marketing

Organic social

Stories and feed posts are meant to engage and educate in a way that’s fun and approachable. Since treatments can be complicated, this means utilizing easy-to-digest infographics as well as trending memes and content that connects the treatment benefits to the client’s daily life.

Stories

in-feed carousels

In-feed static + reels

CRM

Marketing emails prioritize a balance of promotion and education via seasonal sales events and bundled offers. Similar to social posts, this content demonstrates how the treatments fit into (and are essential to) the client’s life, highlighting convenience, expertise, and long-term results.