Brands
Blue Apron, T.J.Maxx, Marshalls, Capital One, Ann Taylor, Victoria’s Secret, Three Olives Vodka, Jose Cuervo, Paperless Post, Companion Pet Partners, Hudson, AG Jeans, Smythson, INTERMIX, Gap, Banana Republic, Timex, and (if you can believe it) more.
Notable Projects
Blue Apron launch of Prepared & Ready meals: Naming, positioning, paid marketing, email, packaging
Marshalls summer 2023 retail & digital campaign package: store signage, paid marketing, email, site
Jose Cuervo x UFC partnership packaging
Jose Cuervo Ready to Drink Margarita product line packaging refresh
Blue Apron re-brand: mission, values, tone of voice, style guide, and packaging
Blue Apron partnerships: DreamWorks, Verizon, Stella Artois, Disney, HBO Max, Calm, Planet Fitness, Aspiration, chef partnerships
SEO overhaul for Paperless Post, INTERMIX, Gap, Banana Republic
Launch of Ann Taylor Factory digital shopping destination
Glam & Go re-brand
Victoria’s Secret Fashion Show 2016 media and e-commerce, including first live shopping experience
Victoria’s Secret 2015 Holiday Campaign, the most successful in company history
Hudson + FLAUNT Magazine’s "New Creatives” advertorial campaign