Ann Taylor
Work includes: brand campaigns, editorial landing pages, organic social, email marketing, direct mail, store signage
Brand campaign: The Power of Pants
In 2018, Ann Taylor celebrated the brand’s 60-year commitment to empowering women to feel confident in their wardrobes. The campaign commemorates the evolution of pants, not only as fashion, but as a symbol of equality for women. It also highlights the diverse array of fits and styles for which the brand is loved. The official campaign launched on March 1, the first day of National Women’s History Month.
Launch: Luxewear
Back before Covid and the takeover of athleisure, Ann Taylor was determined to make workwear that could fit into any part of your day. Cue a new collection of relaxed styles that felt luxe — think soft-yet-structured pants and dresses that pair perfectly with sneakers or heels.
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