Copywriter & Content Strategist
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Name dropping

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Name dropping 〰️

 

Brands

LaserAway, Blue Apron, T.J.Maxx, Marshalls, Capital One, Ann Taylor, Victoria’s Secret, Jose Cuervo, Paperless Post, Companion Pet Partners, AG Jeans, Metro Vein Centers and (if you can believe it) more.


Notable projects

  • Blue Apron 2025 rebrand & app launch

  • LaserAway x SkinCeuticals partnership, 2025

  • Launch of Rejuran Skin Boosters at LaserAway, 2025

  • Blue Apron 2024 brand campaign, Make Mealtime Quality Time

  • Launch of Blue Apron Prepared & Ready meals, 2023

  • Marshalls summer 2023 retail & digital campaign package

  • Marshalls fall 2023 retail & digital campaign package

  • Blue Apron 2022 brand campaign, Expect the Unexpected

  • Jose Cuervo x UFC partnership packaging, 2020

  • Jose Cuervo Ready to Drink Margarita product line packaging refresh, 2020

  • Blue Apron 2020 re-brand: mission, values, tone of voice, style guide, and packaging

  • Blue Apron partnerships: DreamWorks, Verizon, Stella Artois, Disney, HBO Max, Calm, Planet Fitness, Aspiration

  • Launch of Ann Taylor Factory digital shopping destination

  • Victoria’s Secret Fashion Show 2016 live shopping experience